We continue to struggle with gender prejudices in business-environment. For long history of emancipation in the world it is made much that women have started to feel comfortably in the big business. Now the successful business woman causes more likely not surprise, but admiration.
The international community in every possible way supports similar development of female business. And on a field of struggle against man’s chauvinism such known brands as Cartier enter also.
Last year luxury-mark has started unique international project Cartier Women’s Initiative Award. Scales of Cartier idea really amaze. It is devoted to all business-ladies of the world. Business-project’s organizers promise to support winners of competition in every possible way. First 5 business ladies of premium Cartier Women’s Initiative Award, whose projects have been chosen from 400 presented, are awarded. Strangely enough, most of all application forms for participation in competition have come from business-ladies from South America. About identical quantity wishing to participate in business-competition has appeared in the Europe and Northern America.
After choosing of winners (one winner from each continent) organizers will incur all-round “promotion” of their business. And let for the some people grandee in 20000 dollars on project development of the will seem cleanly symbolical, effect from a victory in Cartier Women’s Initiative Award is not only in financial encouragement. Winners receive travel to Paris - after the competition, the individual training spent by advisers of company McKinsey and training in business-school INSEAD is offered. But the most important thing is that in result of steadfast attention to competition from the international press potential partners and buyers from all countries of the world learn about business of winners Cartier Women’s Initiative Award.

Neutral nutritious BIO-CREAM for hands from the medical series Neutral, created by company Lavera for skin care inclined to allergy (Germany).
Action:
• BIO-OILS and intensively feed oils protect sensitive skin of hands, covering it from stressful influences by the most thin velvet matter.
• Enriched with nutrients emulsion renders unique influence on the dry, damaged skin of hands and prevents the further loss of moisture.
• BIO-OILS’ structure contains a lot of irreplaceable fat acids, which provide care and protection of hands against negative influences of aggressive environment.
• The special humidifying formula has been created specially for decreasing risk of development of allergic reaction and for this reason the structure has no grassy and flower extracts.
• The intensive nutritious cream for hands will approach people, who pass a rate of homoeopathist treatment as its formula does not contain any components, which could enter interaction with medicinal substances.
This product enters into the series of medical neutral cosmetic means Neutral, created for people with allergic problems and neurodermatitis.

Here is the first coverup cream for men. Company Clinique suggests using this magic coverup cream henceforth to men in order to make their face close to ideals of beauty.
Clinique M Cover, having the form of a pencil, perfectly hides from looks youthful spots, childish freckles, unnecessary red specks, expressive black circles under the eyes and the insulting scars, reminding of hasty morning shaving.
Now it is possible to cry avariciously all the night long without a break because of loss of a combined team on football and there is for the night sweet, on which at you an allergy. The voice-frequency cream with a proud inscription for men can become the true friend who will gain in similar “X” situations.
Who has told that men do not need cosmetics? In fact 12-th century in the Western Europe gallant representatives of aristocracy put on make-up! The industry of cosmetics for men can really long expand the horizons. At least, in the nearest future there should be a means for washing off of coverup cream.

What happens during peeling procedures? The answer is quite understandable: destruction of skin layers activates cell fission, which is restored due to young, viable cells. Besides, synthesis of collagen, elastin and fibronectin is activated. These components provide durability and integument elasticity. In the field of, subjected to a peeling, blood circulation becomes more active, new capillaries are formed; skin receives more nutrients and oxygen. As a result the integument becomes smooth, elastic, gets alive and sunny shade.
However, peeling can also result in unpleasant by-effects.
Owing to destruction of protective function of the, after procedure inflammations, bacterial infections are observed. The skin swells and spots appear. Besides, after peeling within several days the skin sufferers a stress and reddening is quite appreciable. Infringements of pigmentation concern to later complications (both occurrence of pigment spots, and integument decolouration). Though the minimal risk of by-effects always exists, troubles can be avoided, if to choose the competent expert and expensive wellness center. Unfortunately, sometimes cosmeticians are more interested on sale of expensive service (deep peeling), than in safe cosmetic result. The expert, who is following a professional etiquette, will not offer deep peeling without necessity: if there is an opportunity to achieve good cosmetic result even by means of a superficial peeling, it is necessary to prefer this sparing influence.

Skin care - is not seasonal business. We go mad on sun-protection creams in the summer and in winter - we struggle with dryness by means of humidifying. February is not the most favorable time for skin and that is why we have decided to collect best beauty-recommendations for you.
Forget about warm water. Washing by hot water deprives your skin of humidifying, evaporating a moisture from its surface. The same concerns shower: if you cannot replace hot water on warm, it is necessary to limit time duration and frequency of water procedures.
Forget about soap. Put some humidifying cream on the skin, while it still damp - here is the main secret of disposal of skin dryness. Antibacterial soap or gel in public places are too rigid for a gentle skin of hands, therefore, the best way is to use wet napkins (Kiehls).
In the office. If “to lodge” thermal water Evian and some other humidifying means on your working place, their use will hardly take a lot of precious time, and the effect will be really great: for example, it will be possible to avoid drying up influence of heating devices.

The cream can be applied daily to care of a dry and especially sensitive skin, protection of legs against unpleasant smells, fungoid defeats and as anti-inflammatory means, for diabetic dry skin care.
Action:
• Cream quickly restores and supports natural hydro-lipid skin balance, protective skin functions. The active substances, which are a part of a cream, keep water in deep layers of the skin and protect it from drying and provide horn layer elasticity. Oils of sea-buckthorn berries and an avocado provide the skin with missing lipids and reduce quantity of the water allocated with sweat and evaporation; this protective function is supported by a special extract from seaweed. Cream promotes skin regeneration. Antibacterial (fern oil) and antifungoid components, which are containing in cream, protect dry skin from possible infections. Fern oil also possesses deodorizing component. The cream does not contain any perfumery additives. It is recommended for diabetic stops care. the cream is non-allergenic.
The basic active components:
• Sea-buckthorn berries oil, avocado, fern and seaweed extract.
How to use:
• To put daily in the morning or in the evening on a pure dry skin of feet. To mass up to full absorption.
The preparation enters into a series “Gehwol”, created for medical problems salvation, including care sensitive and/or diabetic skin care.

Do heavens taste and how? And if they have, what is it? Perfumer Kalis Bekker the successor of founder LVMH and the art-director of a new brand of name Kilian Hennessy has satisfied our curiosity. In Kilian’s opinion, one of artificial paradises should have taste of absinthe liqueur - legendary drink, which in due time named Green fairy or Green witch.
It tempted women and it was drunk as preventive means from malaria. Aroma and taste of absinthe liqueur is in focus of attention!
Aroma A Taste of Heaven is included into debut collection The Black Masterpiece, which was represented in autumn 2007. At many people Kilian’s press releases cause bewilderment and surprise by the list of the mentioned people and characters: Faust, 50Cent and Snoop Dogg, Pharell Williams and Bodler - and all this is in one paragraph! Six aromas are divided into three groups on personal preferences of people: love, artificial paradise and pain. It is natural, that green absent aroma A Taste of Heaven (together with sweet-rum Straight to Heaven) is represented with a way and means of carry in paradise for each interested person. Kilian reserves both perfumes to men, preserving health of charming ladies.