Several years ago, when Carmen Hawk and lovely Milla Jovovich have created a brand under the name Jovovich-Hawk, they hardly believed, that there will come that time when many people would be able to buy their clothes.
Jovovich-Hawk have signed the contract with one of the largest networks of mass department stores Target. The Overall objective of the company is to expand customers’ audience. Now low prices become characteristic for daily clothes of this mark. In fact all not many women are ready to give pair thousand dollars for the dress, and now dresses will be accessible to even them under lower prices.
The first collection is expected this month in all department stores and online Target shops.

Money do not smell. And what about gold? And what if it would have the aroma? Modern brand Comme des Garcons, known for the antiperfumery and antifashionable creations, has decided to solve this question. By means of Givaudan perfumers the answer has been found and has been realized in the form of aroma 8 88, which has been represented in February, 2008.
It is not necessary to search for gold ornaments available in the house to smell them. Yellow metal does not smell - aroma 8 88 transfers more likely idea of riches, success, prosperity and a financial prosperity. Judging upon its name-number, it is created specially for east market. So, for Chineses figure 8 is happy in sense of financial prosperity. Comme des Garcons hopes well to earn additionally on 888, in fact each fifth earthman is Chinese. In India and Japan figure 8 also symbolizes riches and abundance. In general all superstitious Southeast Asia sees a sign on success in this figure.
Aroma smells of myrrh and frankincense, translucent shadows of spices, colors and fruits. Then transparent and fresh peppery is beginning to play on the verge of synthetics and naturalness: bitter synthetically character of the varnished leather and natural sweet of cherry tobacco. The leather seems red or gold, in spirit of last fashionable trends.
Gradually aroma becomes dry and little bit smoky: patchouli, tart and, nevertheless, weightless, quite authentic substitutes of amber open their secret magic.
Unreal magic is made by all this in the basic two molecules invented by corporation Givaudan: Safraleine TM (2005) and Pepperwood TM (2006). Safraleine TM has been already used in aroma Tom of Finland (2008). The first molecule gives freshness and a moisture to flower and fruit notes. The second one has many-sided spicy character, with saffron-yellow, leather, tobacco and pink shades.

In 1930 Mademoiselle Chanel dreamed of wood aroma proof, but mysterious, without no hint on shyness and affectedness. She has placed a bottle in a case from a light tree with the oblique sides and round cap and named aroma SYCOMORE. However, its life has appeared too short.
Then aroma has remained dream, a sketch on the paper. Someone ought to finish this not completed history, recover, give it sounding of simple and eternal style CHANEL. The main perfumer of Chanel House Jacques Polge has decided to solve this interesting problem. Having coped with it, he has represented new aroma and answer questions of judges and professional press.
It is necessary to remind, that Polge is the zealous judge of a heritage of House Chanel. In order to keep spirit of Chanel, he has used all his imagination, therefore a collection of ten exclusive aromas LES EXCLUSIFS DE CHANEL sounds not a just fine echo of aromas, but a song to beauty.
In SYCOMORE the perfumer has seen, first of all, a trunk of dry and noble tree.
Jacque Polge has intentionally refused to soften inherent initially SYCOMORE sharpness, aspiring to emphasize its aristocratic dryness. The aroma has a note of sandal-wood tree keep cleanliness of perfumery lines and their magic mystery. Flower motives are absent, but spicy shades of a cypress, a juniper and pink pepper are clearly felt.

It is not a secret, that the growth of well-being promotes appetites. Money have different value for everyone, however, the tendency is obvious: well earning, we aspire to look beautiful and expensive. According to results of researches, about 21 % of the world population buys things of design brands. What brand is most popular at modern dandies? Global Luxury Brands research has answered this question.
According to Global Luxury Brands Survey, French luxury-concern PPR Gucci is the most desired brand. Men and women adore Gucci.
The second and third places have been given to the French mark Chanel and American Calvin Klein. Louis Vuitton, Giorgio Armani, Christian Dior and Versace follow the list. It is curious, that possessing this year fifth position Armani used to share the first place with the same Gucci just a year ago.
No one would object that it is an inconceivable achievement for Gucci to remain on the first place in league of the most desired luxury-brands. For last two years Gucci has not just kept, but it also has increased, the value in such competitive and changeable sphere as fashion.
The well-known mark has achieved enviable success owing to following the traditional values, which may be seen in all the subjects of the trade mark Gucci - clothes, perfumes, sun glasses, handbags and other accessories.

Aroma Eau Illuminée is devoted to light of San Francisco in the widest sense: this is both dazzling sun, and bright moon, sparkling paths of their reflections at ocean and fires of city, sparkling smiles of citizens. The aroma is really unusual, it will, certainly, impress you.
this aroma reminds of opera with all possible characters: the bitter green bergamot and a basil designate the beginning of opera and the outset of plot, the soft lavender, aromatic grasses and fluffy vanilla - the main characters in the culmination of plot and, at last, iris, beans and oak moss round off action to the ending silent song. Undoubtedly, it is an opera about sweet freedom. It is freedom to run in the field under the rain, to inhale a fresh wind, to get drunk it, to fall in lavender and to look at the sun in zenith. Bitterish grasses, fresh sea air, the warm wind given to this aroma magic and anxiety. This aroma will be suitable both at Azure coast and in California.
Eau Illuminée Parfums DelRae (Michel Roudnitska, 2002): bergamot, basil, lavender, wild aromatic grasses, vanilla, beans, iris, musk and oak moss.

Not each participant of a boys-band manages to turn into the world famous singer and the fashion dictator as the young talented singer Justin Timberlake has. As it has become known, the author of numerous hits and the originator of thousand broken female hearts has concluded rather favorable contract with French brand Givenchy, becoming the face of new perfume of known mark.
The face of the young actor will soon flaunt on advertising posters of new perfumes Givenchy. The new smell will be represented only in October of this year; however, its promotion program starts in June.
Givenchy has chosen the 27-year old singer not casually. According to the established rate, the French brand is measured to involve in cooperation and representation of the new products of young and stylish guys like Justin. Alain Lorenzo, the president of CEO Givenchy Parfums has commented their choice as Justin would do his best- he is young and famous.
Thus Justin Timberlake became the first celebrity advertising man’s perfumery of legendary mark Givenchy.

House Amouage, created 25 years ago, has celebrated the anniversary by creation of a pair of Jubilation aromas, represented in November, 2007.
Amouage has played enough in the western aromas. After guessing youth predilections in fresh ozone scale (Arcus, Ciel, Cirrus), the House has returned to its characteristic theme.
Jubilation XXV is aroma of the first minutes after a decline, dolce far niente on Arabian constrained manners. Aroma opens up with the sweet-pink introduction, quiet and gentle summer wind. Imagine last beams of the sunset: it is a rose, underlined by a coriander. Further, when the rose disappears behind clouds, the main theme conducts a resinous cedar and warm smelling sweet frankincense.
Jubilation XXV for Men remind of a turn of translucent draperies.
This aroma is worth of former slogan of the House “The most valuable perfume in the world” though for 25 years more expensive aromas have been created. Jubilation XXV smells as a significant condition though it costs only 205 euros. The new motto is “The Gift of Kings” and it is not less important than former slogan as it hints that this aroma will be a gift from representatives of Oman to high foreign visitors.
Aroma is represented in the new flowed round bottle; the theme of the handle of the Arabian dagger khanjar is kept, but now it is made of material reminding an ivory, and decorated by sapphire.
Jubilation XXV for Men Amouage (Bertrand Duchaufour, 2007). A coriander, frankincense, an orange, blackberry, honey, cinnamon, a rose, an orchid, a bay leaf, a celery, an immortele, musk, amber, patchouli plant, opopanax, Mount Atlas cedar, guaicum, myrrh, aloe tree.

For one Valentine’s Day - is a good occasion to add romanticism during own life, for others - it is a reason for next tricks on sacred ground of love. For brand Etat Libre d ` Orange, propagandizing a principle “novelty and singularity above all”, both reasons approach.
Exactly on February, 14th, it represents new aroma created in support of Tom of Finland.
Aroma is devoted to protection, support and promotion of erotic art. Realizing riskiness of the next step in perfumery adventures of image, assures, that perfume will not be sold to people under 21 not because of its provocative smell, which Pentagon militarians have not found, but in order to amaze with a unnatural inclination the soldier of the potential opponent.
Strange aroma will never become a commercial mega-hit, being doomed to success in very narrow circles. It is the aroma, which does not become recognized – even at due advertising and excellent distribution of 10 % of the world perfumery market.
Tom of Finland Etat Libre d ` Orange (Antoine Lie, 2008). A lemon, aldehydes; birch leaves, a pine, safraleine, pepper, a cypress, a geranium; beans it is thin, an iris, vanilla, suede, amber.

Do heavens taste and how? And if they have, what is it? Perfumer Kalis Bekker the successor of founder LVMH and the art-director of a new brand of name Kilian Hennessy has satisfied our curiosity. In Kilian’s opinion, one of artificial paradises should have taste of absinthe liqueur - legendary drink, which in due time named Green fairy or Green witch.
It tempted women and it was drunk as preventive means from malaria. Aroma and taste of absinthe liqueur is in focus of attention!
Aroma A Taste of Heaven is included into debut collection The Black Masterpiece, which was represented in autumn 2007. At many people Kilian’s press releases cause bewilderment and surprise by the list of the mentioned people and characters: Faust, 50Cent and Snoop Dogg, Pharell Williams and Bodler - and all this is in one paragraph! Six aromas are divided into three groups on personal preferences of people: love, artificial paradise and pain. It is natural, that green absent aroma A Taste of Heaven (together with sweet-rum Straight to Heaven) is represented with a way and means of carry in paradise for each interested person. Kilian reserves both perfumes to men, preserving health of charming ladies.

The highest quality standards, faultless design, and also the best materials - these are the “basic” characteristics for watch production of the agent 007 favorite mark OMEGA. Now all these qualities have found the new embodiment. Except for magnificent watches the Swiss company will sell stylish leather accessories.
The modern collection of the leather goods from OMEGA will allow stylish and to businessmen elegantly “to issue” the money, credit cards and other personal accessories. Wallets, bags, organizers and boxes for watches have entered into collection. All subjects are not only beautiful, but also very practical. Wallets, for example, have set of branches for credit cards, visit cards, electronic key for hotel room-number and even special branch for penal receipts.
The Bag-postman from collection OMEGA represents the top of aesthetic minimalism. A lot of space is hidden behind a smooth surface and smooth lines. Both on a bag and on other subjects’ especial Swiss zippers are being sewed. All subjects from this collection are created from the soft veal leather processed by the best world masters.
The goods are on sale in boutiques OMEGA and are accessible in three color scales: black, brown and bright orange.