Last year boutique of new perfumery brand Etat Libre d ` Orange in Parisian street Rue des Archives, in the house with promising number 69, has been opened. The event is not the most unique one- there are so many new brands in the world and almost 700 new aromas are being introduced every year! However art-director Etat Libre d’Orange by Etienne de Swardt was earlier known as the author of the concept of aromas for dogs (Oh, My Dog!), and then and cats (Oh, My Cat!). It he who has proclaimed revolution in perfumery world: “Perfume has died! Long live perfume!”. And then- that the present orders of the fashion industry do not allow perfumers to express their desires and that it is the high time to take down everything old and to erect something new…

The names of first eight aromas have at least confused and have simultaneously drawn attention to their master. These are the so-known Encens et Bubblegum, Putain des Palaces, Vraie, Eloge du Traitre aromas. It seemed, that something has got into Etienne’s head and dictated him how to live and what to do! However newly appeared “enfant terrible”- the French perfumery- knew what he exactly wanted to create.
All his aromas, except for new legends, are created by the best perfumers of Givaudan Company, known for making “aromatic hits” for Hermes, Armani, Gucci, Cartier, Calvin Klein and other trade marks.
Aroma Vraie Blonde has been developed by Antoine Maisondieu, whose aroma on creation was inspired with cinema images. Cinema is an art of bright characters, strong passions and contradictions. The present blonde, on Antoine’s representation, is a platinum temptation, the woman, who brings light into gray everyday lives.
Aroma completely corresponds to the exaggerated image of the blonde from the Hollywood cinema. It is a sweet and fresh aroma. It, as well as all Etat Libre d ` Orange aromas, exists only in Eau de Parfum concentration and stays with you till next morning.
concerning the main components of Vraie Blonde - Etat Libre d ` Orange, these are the aldehydes, a champagne, a rose, a peach, white pepper suede, grey ambre etc.