As one would expect, the tendency of using botox for men has got the greatest turns in territory of America, whose inhabitants more passionately take a great interest in plastic surgery and various procedures on appearance rejuvenescence. By the way, Botox, which has become fashionable in the mid-nineties, has been approved by the organization of the USA under the control over quality of products and medicines only in 2002. Nevertheless, the statistics shows, that in 2001 doctors have carried out 856 thousand Botox injections, thus , according to the American society of plastic surgeons, already then the quantity of the men, wished to take advantage of service, was rather considerable - 106 thousand people.
The tendency has started to develop further. In 2007 surgeons have carried out 4,6 million Botox procedures, and from a 300 thousand Botox injections have been done for men. Today, according to doctors, Botox injection in man’s faces - is the real mainstream. Thus the medical industry develops and it is already ready to offer alternative - Reloxin injections, which also, as well as Botox, will smooth age wrinkles. It is supposed, that the preparation will be approved by the authorities in 2009.
It is necessary to note, that company Allergan, which, actually, has offered Botox, has recently started to conducts the marketing policy for men. In the statement, placed on company’s official web site, it is stressed that Botox «is not definitely intended only for women».