It is not a secret, that the growth of well-being promotes appetites. Money have different value for everyone, however, the tendency is obvious: well earning, we aspire to look beautiful and expensive. According to results of researches, about 21 % of the world population buys things of design brands. What brand is most popular at modern dandies? Global Luxury Brands research has answered this question.
According to Global Luxury Brands Survey, French luxury-concern PPR Gucci is the most desired brand. Men and women adore Gucci.
The second and third places have been given to the French mark Chanel and American Calvin Klein. Louis Vuitton, Giorgio Armani, Christian Dior and Versace follow the list. It is curious, that possessing this year fifth position Armani used to share the first place with the same Gucci just a year ago.
No one would object that it is an inconceivable achievement for Gucci to remain on the first place in league of the most desired luxury-brands. For last two years Gucci has not just kept, but it also has increased, the value in such competitive and changeable sphere as fashion.
The well-known mark has achieved enviable success owing to following the traditional values, which may be seen in all the subjects of the trade mark Gucci - clothes, perfumes, sun glasses, handbags and other accessories.