We continue to struggle with gender prejudices in business-environment. For long history of emancipation in the world it is made much that women have started to feel comfortably in the big business. Now the successful business woman causes more likely not surprise, but admiration.
The international community in every possible way supports similar development of female business. And on a field of struggle against man’s chauvinism such known brands as Cartier enter also.
Last year luxury-mark has started unique international project Cartier Women’s Initiative Award. Scales of Cartier idea really amaze. It is devoted to all business-ladies of the world. Business-project’s organizers promise to support winners of competition in every possible way. First 5 business ladies of premium Cartier Women’s Initiative Award, whose projects have been chosen from 400 presented, are awarded. Strangely enough, most of all application forms for participation in competition have come from business-ladies from South America. About identical quantity wishing to participate in business-competition has appeared in the Europe and Northern America.
After choosing of winners (one winner from each continent) organizers will incur all-round “promotion” of their business. And let for the some people grandee in 20000 dollars on project development of the will seem cleanly symbolical, effect from a victory in Cartier Women’s Initiative Award is not only in financial encouragement. Winners receive travel to Paris - after the competition, the individual training spent by advisers of company McKinsey and training in business-school INSEAD is offered. But the most important thing is that in result of steadfast attention to competition from the international press potential partners and buyers from all countries of the world learn about business of winners Cartier Women’s Initiative Award.