Respectable House Guerlain has aimed at purses and credit cards of its clients. Its new aroma Quand Vient la Pluie will be released in an exclusive variant and the limited quantity - only fifty bottles will be decorated by gold and crystals Swarovski.
Paying 2100 euros, you can get not just aroma in concentration extract, but the Work of art, which price eventually will grow only if the bottle remains unopened.
Massclusivity is one of last tendencies noticed at the perfumery the market. It is reaction of the market to a situation, when everything became accessible. It is based on desire of rich consumers to be allocated on the general background and the offers of manufacturer’s lux-segment adequating to this demand. New aroma Quand Vient la Pluie is doomed to popularity because it combines all popular tendencies of 2007: fresh bright flowers (a jasmine) with light herbals, wooden theme (praline), and powder chord (violet). Certainly, mass bottles (160-250 euros) will provide the basic sales volumes. The exclusive variant puts accent on a rectangular crystal pedestal with proveins, as if on the leaf, works of Serge Mansau and a bottle decorated by gold and crystals Swarovski (2100 euros).
The name reminds at once of two aromas of nice history of the House: Après l `Ondee (After the Downpour) and Quand Vient l`Ete (When the Summer Comes).
Quand vient la pluie - according to the press release - is the poetry in prose and aroma of a summer garden under the rain.
Quand Vient la Pluie - Guerlain (Thierry Wasser, 2007). Bergamot, rosemary; heliotrope, violet, jasmine; patchouli plant, praline, musk.