Recently well known Italian designer Giorgio Armani has marvelously started to give attention of the perfumery line. It is quite usual, when the refined spirits supplement a line of clothes or a collection of cosmetics and it is quite strange, when perfume becomes the center around of which magnificence is created.
It has appeared that new perfumes from Emporio Armani are named Diamonds. The announcement of release of new aroma became really an elegant advertising course: in honor of perfume the fashionable House has prepared a unique same collection of jeweler ornaments, into which a watch and the solar glasses, decorated with brilliants, will enter.
New aroma Diamonds has been created for the most elegant, beautiful and stylish women. For this reason Emporio Armani Diamonds will be represented by popular pop singer Beyoncé Knowles, who became the face of Diamonds’ advertising campaign.