House Lubin - one of the oldest perfumery houses of France - has been based in 1798. It delivered production not only in all imperial court yard of the Europe, but also imported the aromas to the USA.
When Lubin has returned on the market two years ago, new aroma with old name Idole de Lubin became already the 466-th for this House. However, in October, 2007 Lubin has represented two more novelties, and now their total number makes 468.
The present owner of the House has redeemed the rights to mark to own means. Thus he was guided by exclusively patriotic feelings while his former owner of mark, House Wella, did not see commercial potential in Lubin. However, death of Lubin meant deletion of two centuries of history of the French perfumery.
House Lubin has already released aroma Le Vetiver de Lubin - since second half XIX century before the First World War. However, tastes of buyers since those times have changed a lot, and the perfumery stepped far forward.
Initial idea of aroma relies in winter vetiver. The winter for the Frenchman associates with Russia. Cold snow winters, boundless woods, orthodox churches with myrrh oil aroma, noblemen and tsars… However, vetiver is a tropical plant of Southeast Asia from which rhizomes receive fragrant oil with the earthy, bitter and sated smell. So, their combination “winter in tropics” should become quite original.
Spicy and tart, aroma could remind dark green mulled wine with an abundance of citrus and spices among which the carnation and a nutmeg are especially allocated.
The transparency and acuteness of citron notes (a lemon, a bergamot) is shaded by the mix of pepper, a nutmeg and a carnation.
Le Vetiver de Lubin (Lucien Ferrero, 2007). Citruses, vetiver, a nutmeg, myrrh, frankincense, a carnation, the Caribbean pepper, cedar, tobacco.