Not only women love jewels. Men also do not hide their passion for brilliants, gold and jewels. it looks like, as well as in case of with clothes, footwear and accessories, jeweler shops start to be divided according to the sexual attribute. Recently Tiffany & Co. has declared that their company is going to open the first man’s jeweler boutique, having chosen for this purpose- the Country of a rising sun - Japan.
Tiffany & Co. representatives have officially declared that in September, 2007, the company will open the first boutique for men which will refer to Tiffany & Co. - The Men’s Store. The shop will be located on a ground floor of updated supermarket Isetan in Shinjuku region of Japan. It is the first experience of Tiffany in a concentration exclusively on man’s jewels and accessories.
In the boutique the products created only for clients-men will be presented. Tiffany Lucida, with brilliants and white gold will be represented among the exposed collections. The products of Tiffany & Co.’s cooperation with Paloma Picasso, Elsa Peretti, Frank Gehry and Jean Schlumberger will be also presented.
Mike Christ, the president of Tiffany Japan, has told that for many years their company has been producing magnificent accessories for men, and opening of this boutique - is a new, progressive step in this direction and now they have finally managed to represent man’s boutique Tiffany.