Spring is coming, the nature wakes up after hibernation, everything blossoms and you also would like to smell sweet.
In the USA strong and complex aromas are gradually becoming more and more fashionable. In the USA this summer will pass under such aromas as Euphoria (Calvin Klein), Hypnose (Lancôme) and Lovely (Sarah Jessica Parker). Europeans have very warmly met Dior Homme, Boss Selection and Lolita Lempicka, and in England buyers with interest have concerned to a debut on a perfumery stage of the Australian singer and actress Kylie Minogue.
Absolutely new aroma from Calvin Klein is to be represented this summer. It is going to become the greatest project of mark for last 11 years. This perfume should set a new direction in development of a brand. Kenzo will concentrate the efforts on promotion of new Kenzo Amour female aroma. It is known, that till summer-2007 the production of new version of Summer by Kenzo, which will be added by accompanying products, for example perfumed and a brilliant spray for hair, will be limited. And well-known aroma Flower by Kenzo will be in new packing.
Two new aromas- Encre Noire de Lalique and Story from Paul Smith will be also represented. Story from Paul Smith combines the fresh and sated sounding, and these two characteristics of a smell do not argue among themselves, and supplement each other. This note was offered by founders of immortal Vetiver by Guerlain in 1959.
Vetiver has strengthened the positions in modern perfumery, having reminded of itself in such aromas as Kenzo (Kenzo Air), Serge Lutens (Vetiver Oriental) and Frederic Malle (Vetiver Extraordinaire), therefore his returning it can be regarded as the new tendency of 2007.
Prada will present all miniatures of the aromas in one set: Prada Woman, Prada Eau de Parfum Tendre, Prada Intense and Prada Man.
The idea to unite all the main smells in one set has been also supported by Nina Ricci. Collection Les Parfums Collection will include Coeur Joie, Fille d’Eve, Capricci and Farouche aromas. All spirits are placed into Lalique bottles.
Tom Ford debuts with Black Orchid aroma. This aroma can be described as aroma with notes of a black truffle, bergamot, sparkling citrus, a black currant, a jasmine, a black orchid, a spicy flower and fruit chord, wood of a lotus, vanilla, balm and sandal tree. Before this, Ford has already cooperated with perfumery-cosmetic brand Estee Lauder, having created Youth Dew Amber Nude aroma.